Whitewater West is a giant in the Water Park Industry with over 4000 projects to date. Based in Canada, the company has invented numerous water rides, including a couple surf-related concepts. Their only ‘surfable’ wave pool is in Kuala Lumpur, Malaysia. The wave is very slow and not suitable for performance surfing. This fact did not deter Stab Magazine from sending a group of pro surfers to the lagoon in 2004, and with the use of a jetski to tow the surfers at the wave at high speed, they were able to nail a cover shot. WWW has found their niche in the waterpark industry and much like ADG, has little reason to dip into more surf-centric technology.